About Me

“Above all, be the heroine of your life, not the victim.”
Nora Ephron
Jo Lee, Business and Life Coach in Derbyshire, Leicestershire and Nottinghamshire


I’m Jo.
The No Stress Success Coach.
Mum of Two, Lover of Life, Coffee Addict, School Governor, Leicester City Fan, Shoe Collector, Pianist, Master Juggler, Accredited Business, Career and Life Coach.
Not necessarily in that order.

I’m passionate about helping ambitious professionals to achieve the success they want in their careers, their business and their lives as a whole – on their own terms, not anyone else’s, so their success makes them happy, not stressed. And in the process set an inspiring and positive example to the next generation – our children. After all, how can we expect them to “do what makes them happy” if we don’t role model that ourselves?

I have two children, aged 9 and 14, and run Life Atlas Coaching from my home office in North West Leicestershire. I’m a member and Associate Certified Coach of the International Coaching Federation, and work within their ethical code of practice. I’m both qualified (I have a Post Graduate Certificate in Personal and Business Coaching from the University of Chester) and experienced (in coaching, in business and in life). I’ve even won awards for my coaching.

I’d love for you to have a look around and find out more about what I do and how I do it. I’m always on the other end of the phone or email when you want to find out more and would love to hear from you – so please don’t be a stranger!

Taking that small step could end up being the biggest step of your life.

What's it like working with me?

Do Expect…

  • A down to earth, practical and straight talking approach
  • To be challenged and taken out of your comfort zone
  • Absolute honesty:  about the good, the bad and the ugly
  • Unconditional support and belief from me, even when you’re not sure you’d support and believe in yourself
  • Coffee, coffee and more coffee (or tea.)
  • Evidence-based approaches based in various areas of psychology
  • The unexpected, including thought-provoking questions and creative exercises  (don’t worry no leotards required!)

Don’t Expect…

  • Anything in any way hippy, trendy, woo-woo, wishy-washy, holistic, spiritual, or alternative
  • To get the results you want if you aren’t prepared to take responsibility and put in the work needed
  • That I live a perfect, problem-free, not-had-a-lifelong-battle-with-my-weight kind of life
  • An agony aunt, who’ll feed you all the answers to your woes
  • A stiff, corporate suited-and-booted executive in high heels
  • Perfection. It doesn’t exist.

“It’s not selfish to love yourself, take care of yourself, and to make your happiness a priority. It’s a necessity”
Mandy Hale

Before becoming a coach, I built a career over twenty years that started in journalism and moved into marketing and then general business management.

I spent more than a decade as a director at the fabulous retailer Bravissimo, juggling raising my children with the demands of work and a lengthy commute. Seven hundred employees relied on my leadership and decision making and we set ourselves stretching targets.

It was always full-on, often stressful, and I became the proverbial master at burning the candle at both ends.  It was intensely rewarding and I loved it.

What I’ve just described wouldn’t have been a recipe for happiness for everyone, but for me it was the right mix.

Thanks to some time with a coach early in my senior management career I worked out how to stop feeling guilty all the time, and I was fortunate to have  the support of my husband, my mum, a fantastic childminder, an understanding boss and two kids that thankfully rarely needed time off school. I made it work – my work life balance felt right for me.

Then things changed. Not just one thing, but a number of small things, which together added up to, well, something much bigger.

I realised one day that I was no longer happy. Not just that, I felt trapped. Suddenly, the balance in my life was all wrong for me.

Jo Lee Life Coach, Director Life Atlas Coaching

It’s hard to pinpoint an actual moment or single thing that tipped that balance, but  I came to realise with an odd mixture of sadness, terror and relief that, at the heart of it all,  I no longer loved my job (and what it took to be good at my job) enough any more to make it worth what I was giving up.

I wasn’t just tired, I was exhausted. I was several stones overweight and eating junk food on the run on a regular basis.

The combination of stress, constant juggling and challenge that had brought me such excitement, happiness and success for a decade or more suddenly felt, well, just stressful and overwhelming. I was totally burnt out.

With the balance shifted, things that hadn’t changed but which hadn’t worried me before – things both at work and at home – suddenly mattered a huge amount. They became deal-breakers and I recognised I had to make a change of some kind.

Working out what to do was one of the hardest and most terrifying decisions I have ever made.

I could see there were several options open to me and I considered them all. Some had greater consequences for me, my family and the business I was running than others.

In the end, the choice I made was to leave my job and take the opportunity to do something completely different – a new challenge, and one that fitted my personal values and needs better.

I retrained as a coach.

As a life coach and business coach I  have built on my years of working with people, of inspiring and motivating them and caring about their happiness and their results, and have put all these skills together with my passion for believing that everyone deserves and is capable of living a positive, confident, happy life, and built Life Atlas Coaching.

What’s your story? I’d love to hear from you.

My Promise To You

I will always work with you with
  • Honesty and Integrity
  • Respect
  • Positivity
  • Flexibility
  • Creativity
  • Challenge and Bravery
  • An open mind

How My Coachees Describe Me

  • Very easy to talk to
  • Radiates a can-do attitude
  • Calm, caring and inquisitive
  • An amazing ability to put you instantly at ease
  • Really approachable and non-judgemental
  • Gentle but challenging
clear sparkle flowers

What My Best Friend Says

“You are always a glass half full kinda girl, honest and kind. I know you’ll always see the positive in any problem. You are just vibrant”

(Thanks D, the wine’s in the post!)
Life Coaching Yes You Can